Whose World Cup is it anyway?

[View the story "Whose World Cup is it anyway?" on Storify]

PPS: Right — so this Storify thing has lots of uses, but using it to create a blog post, and then embedding it inside a blog post, is a bit duh! Off to research better use cases. Oh, and — back with live blogging et al, once the World Cup kicks off on Saturday. Details here tomorrow.