Show of hands, please — how many of you who were at yesterday’s game actually saw that bloated balloon up in the sky?
It wasn’t there, by all accounts I’ve been getting. And it is not the first time — readers had written in after a couple of the Ahmedabad games, to report that they were at the stadium, and had seen no sight of the blimp.
Apparently MRF is at the forefront of technology after all — it is now sponsoring, with considerable help from the commentators, its own version of alternate reality.
Oh, and have you been keeping an eye on those ads, mostly in between deliveries, that are structured to look like they are being flashed on the giant scoreboard? You know they aren’t actually on the scoreboard, that it just the broadcasters first zooming onto the board, then patching in the ad, right?
Right. Just saying.
Update: On Twitter, I was informed just now by ‘Flyfiddlesticks’ that the blimp is usually off the stadium, and that therefore folks at the ground won’t get to see it.
So let me see if I understand this — somewhere, you have a giant balloon floating, and you train your TV cameras on that from time to time, and for the TV audience the impression is that it is floating over the stadium?
And the point of that is?