Which part of ’embed’ do we not get?

The point of embedding a tweet in a story is so we don’t have to quote it, no?

Check out this story.

Time and again, a tweet is quoted in full — and then the quoted tweet itself is embedded. WTF?

PS: This story is not a first offender. Examples abound, every day. And related, this site is not the only offender — again, examples abound.