
Image courtesy Tehelka
(This is a mildly edited version of a BuzzFeed column published on October 11.)
“Just landed in Delhi,” a Bollywood starlet tweeted on May 26, 1914, “and even the air feels cleaner. #AccheDin”
The crowds that thronged Delhi to celebrate Narendra Modi’s swearing-in breathed that purified air through Modi masks that had, during the election cycle, been elevated to a fashion statement. And in response to Modi’s triumphant speech, they responded to his call of ‘Achche Din’ with chants of ‘aa gaye’ in a symphonic chorus of sycophantic adoration.