Actions, reactions
It was Board president Shashank Manohar who, early March, took an unusually strong stand and, while canceling the scheduled auction process for two new franchises, clearly established the IPL as nothing more than a sub-set of the BCCI, and that he, not IPL Commissioner Lalit Modi, was the ultimate authority.
Speaking on Manohar’s behalf, BCCI secretary Niranjan Shah said then:
“The tournament has been launched under the BCCI banner and the committee, which runs the tournament and sets the rules and regulations for the franchises, is formed by the cricket board. The BCCI is the final authority in all cricket-related matters in the country. It is mandatory to have the BCCI president’s approval before the IPL committee decides on anything.”
I’m guessing that must have rankled with Modi, who is prone to considering himself a power in his own right. In fact, while the BCCI hierarchy has to go through the election process, however stage-managed, each year, Modi managed to get an uninterrupted five-year term as IPL commissioner, arguing at the launch of the league that a new venture of this kind needed long-term leadership.
At the time of the auction fiasco, newspapers had with elephantine subtlety suggested that one of the key players responsible for the postponement was ‘a suave Central minister from Kerala’ [camouflage as effective as saying 'a turban-wearing Sikh with a reputation as an economist who happens to be head of state of a major nation'].
For a Modi smarting under Manohar’s strictures [and stymied, one suspects, in his plans of deciding who the next franchises should be], Tharoor now offers the perfect target. And with a directness that could well prove hubristic, he fired off his volleys through the medium of Twitter. In a series of posts, Modi posted details of the breakdown of the consortium that posted the winning bid from the Kochi franchise.

The revelations from on high
The move is hardly subtle. What Modi is pointing at, in earlier comments and now in this Twitter series, is a sequence of events that read thusly: 1. Shashi Tharoor was at least in part responsible for the cancelation of the original auction. 2. Tharoor wanted Kerala to win a franchise, and played an active back room role in steering the winning bid. 3. The Rendezvous Group, one of the stakeholders of Kochi, has given free equity to various individuals, including one Sunanda Pushkar, who is believed to be a ‘close personal friend’ of Shashi Tharoor.
Not only does Modi invite you to do the quid pro quo math, he then rubbed it in when, in response to a question on his Twitter, he said:
I was told by him not to get into who owns rendezvous. Specially Sunanda Pushkar.Why? The same has been minuted in my records.
So now it’s war. Kochi has already demarcated its battlefield — it will take Modi to task for breaching confidentiality clauses in the contract.
Modi’s revelations have clearly hurt the owners of Kochi. “It was not expected from a body like the IPL,” a senior member of the consortium told Cricinfo. “The documents are very clear that information submitted is confidential and cannot be revealed by either side.”
The franchise now wants the IPL to reveal the ownership details of the nine other franchises. “What we are trying to say is the documents we have submitted to him are supposed to be kept confidential. But if he is letting out the information on our consortium then we would like to be informed of the details of all the owners of the IPL teams, including the individual shareholders, as he has done for us,” the source said.
Modi has been insisting that all details regarding the ownership of the other franchises are in the public domain — but in fact, they are not. At least, not completely — in all cases, the surface ownership is public, but the hidden details are not. And it is there, in the details, that the devil lurks for Modi, whose ties with various franchises are no secret.
These links are, Modi had said when first questioned about it, not a problem. For instance, on his relationship with Mohit ‘Dabur’ Burman, whose brother Gaurav is married to Modi’s daughter, the commissioner said:
“So what if Mohit Burman’s brother is related to me? He is not a part of the IPL.”
You can almost hear that argument being echoed, any day soon, by the Kochi franchise:
So what if we give away free equity to some one dozen people? It is our money, we can do what we want with it.
And:
So what if Sunanda Pushkar has personal ties to Shashi Tharoor? He is not part of the IPL.
Tharoor has, in his official statement, clearly drawn the battle lines: he says he is not directly involved with the franchise — which ironically is what Modi too had said earlier; more to the point, the statement says this is not about the minister and his lady friend, but about Modi not wanting the franchise to go to Kerala — an argument designed to rally the state to the minister’s defense. [Meanwhile his OSD, Jacob Joseph, has been upping the ante, using his Twitter stream and the TV cameras to call Modi a cokehead and drug pusher; significantly, Joseph is also harping on the Kerala versus Modi theme with a fair degree of shrillness].
But the real catch is that Modi has, through his hasty action, turned the political blowtorch on the BCCI. Behind the scenes, enormous pressure is now being brought on Manohar and the board honchos to take action — and this comes at a time when the government has already made various moves against the IPL and the BCCI, including withdrawing the tax exemption the board has traditionally enjoyed.
“The [tax] exemption was disallowed for the year 2007-08 as it was held that the BCCI is no longer promoting cricket as a charitable activity and is now primarily a commercial entity,” Palanimanickam was quoted by AFP as saying.
The income tax department also said there was “no element of charity” in the affairs of the BCCI. “Cricket is only incidental to its scheme of things,” it said in a statement. “It is more into prize money for every run or wicket, which is nothing short of a gimmick. The conduct of certain activities and receipt of income from these activities clearly show that these activities are totally commercial and there is no element of charity in the conduct of BCCI. It is evident that major income arises not from the game of cricket but from the business of cricket.”
Ouch!
If Tharoor was the only person in the cross hairs, Modi likely could have gotten away. Trouble is, many heavyweight politicians are involved in IPL ops, behind the scenes. To cite just one example, Praful Patel was known, at the time, to have used his clout to get the original auction postponed. Besides, too many of the BCCI honchos have a finger in the IPL pie — and once the Kochi franchise starts throwing mud around, there is no telling in what direction it will fly, and on whose face it will stick.
It is also no secret that the government has for a while been looking to bring the BCCI, at least partially, under its purview — and that possibility now looms large before Manohar and his cohorts. Hence the board president’s strong reaction to Modi’s latest misadventure — Manohar publicly stated that Modi’s actions were improper and in breach of contract, and then called for a hearing tomorrow.
What probably looked like a good idea at the time — throw some mud, get the Kochi franchise disqualified, call for another auction and steer it in the desired direction — is already looking like a mis-step of monumental proportions. And the fun is only just beginning — the next few weeks are, if there is anything to the background buzz the media antenna has been picking up, liable to be packed with a fair quota of drama, and some headaches for the IPL’s combative commissioner.
Lalit Kumar Modi has met his match in Shashi Tharoor. Lets hope this ‘small’ feud results into something positive for Indian cricket, who these corporate czars and politicians are treating as their personal fiefdom.
All I can say about LKM is that ‘Every DOG has his day’. This truly is now Manoranjan ka Baap.
I personally think this is the battle that will either make/break the he man of IPL. It is such a shame that when he had the opportunity to create the best possible competition in the long run, his greed/ego took over to look only at the short term benefits.Here are few points I think should have been avoided for the first few years.
1. Crass commercialization of boundaries, sixes and wickets ( DLF maximums, citi moments of success…etc ), don’t people ( even masses ) don’t know what that means? and which marketing principle suggests that the more you scream your head off, the more you will make money? Haven’t they heard ” Less is more ” ?
2. The way press were treated right from season one is a disgrace, since in India , sensationalism takes over quality reporting and there is a race to make the quick buck, principles were ignored by the press themselves, it would have been an interesting scenario of the whole press were to boycott and see who blinked first.
3. Lalit modi is running IPL like a personal fiefdom, He’s got mostly friends, friends of friends and family somehow connected to IPL and in democracy that doesn’t work. Things will eventually get hot sometime in the future and there will be many more who would love to see his smile wiped off ..
4. IPL is supposedly a competitor to EPL, which if the way it is run, with out professionalism will never make it in a thousand years, Let IPL and BCCI be managed professionally and the first step would be to have an RTI on BCCI itself.
Sri
Modi is a classic case of why you shouldn’t believe your own hype. More importantly though, given all the big names intimately involved in dubious dealings, this issue is very likely to be dealt with swiftly behind closed doors with nothing more than a public slap on the wrist for Modi. Tharoor is unlikely to have the clout (in comparison to the group of other ‘powerful’ beings who have things to hide) that might force open a can of worms that could potentially implicate the other bigwigs.
However, in eternal hope we live. :>
Prem,
Few thoughts:
1. All this is good for transparency. Hope we get to know every personal stake (including that of Mr Modi’s relatives and friends) in each franchise.2
2. I don’t like the holier-than-thou attitude that Dr. Shashi Tharoor has been conveying since the beginning. First, despite all his technical objections, he obviously has a material interest in Kochi franchise that goes beyond mere “blessings” and “mentorship”. Also, I am not sure about how a Kochi IPL team is going to bring great material and psychological benefits to Kerala’s economy and society or to Kerala cricket as Dr Tharoor claims. If Dr Tharoor was so interested in improving Kerala’s cricket, why didn’t he start with its Ranji team or something like that?
3. Finally, all this again shows that IPL is ONLY and ONLY about greed and ego. It has got nothing to do with cricket. All those hopes about IPL improving the standards of cricket or cricket infrastructure in India will remain just that: hopes.
How many people watch a Ranji game? And how many come in for an IPL game? Thats 1000s of people coming to the stadium, buying food, using transport etc. A lot gets added to the local economy right there. Add in the hotel rooms being booked for the teams and their staff, (and you can think of 100s of such things), and the benefit to the local economy would be immense.
Economics is not a zero sum game. Somebody making money does not automatically mean somebody losing money.
Nirmal: Kochi will host no more than 9 mathces (LKM seems to have promised ST that he won’t allow even that many). Going by your argument, for 9 days in a year, some folks will get to host, serve food and transport some folks. After that?
Please understand Kochi is no poor city…it is a bustling cosmopolitan city with a great historical legacy. Cricket is not so popular, though all know Kerala has produced India’s best atheletes and some good footballers. As for your concern :after 9 days” that goes for other venues too, the idea is to encourage more malayalees to take up cricket.
I get the feeling that people with obviously side with Tharoor on this issue. In fact, people will side with anybody who gets into a fight with LKM. But, I hope people also see through the i-am-just-here-to-improve-Kerala-economy-and-its-cricket and nobody-can-do-that-in-Kerala-without-my-blessing image that Tharoor is trying to project about himself. Minister Tharoor: Why don’t you just simply admit it is all about money and ego? We will be fine with that.
+1 on that — the whole Kerala thing is a nicely calibrated strategic move, to shift the conversation from a personal battle between two people, and give it the coloration of an arrogant IPL honcho against the state of Kerala. What it also cleverly does, is undercut the possibility of ST’s political opposition in his home state making too much of a noise about any of this — they do that, and they get into the trap of being seen against Kerala’s desire to get an IPL team.
While I agree with most of what you said, it is very disappointing to see you skirting Tharoor’s involvment. Elsewhere you ask, how this issue will have political implications. When a politician/union minister gets a free stake of around $14M (over Rs. 60 Crores) for his girlfriend, it cannot be for his facilitation or mentoring skills but more likely for the political influence and benefits he potentially brings to the team.
Please note that the Kochi team has implicitly accepted Modi’s claims on ownership details and the fact that Tharoor didn’t take the stake himself is an implicit admission that the transaction isn’t clean. While he might be your friend and state-mate, I expected you to be more objective and impartial.
I agree that BCCI and Modi are evil. It is sad to see Tharoor joining the club.
Kapalik
Sorry, mate, I am not skirting anything — speaking for myself, I have no dog in this race [and I hope you guys are not going to do me the disservice of going oh, you are from Kerala, ST is from Kerala, Kerala has a franchise, ergo... I really don't give a rat's ass about any of that stuff].
My post is not to mitigate Tharoor; merely to suggest that corruption within the IPL is far more deep-rooted, and pervasive, than any one instance, and that maybe it is time to widen that conversation in the hope that it could lead to a system-wide flush out.
To that end, I avoid the television trap of banging on about Modi-Tharoor-Twitter-controversy, is all.
As for why ST or more accurately his friend got a stake, I am not sure having political connections is going to be much use once a franchise is up and running, but it sure did come in handy in getting the original auction canceled, and in steering the second auction towards the desired outcome.
Just for the record, do doubts whatsover about your Kerala connection. If anything, today’s post was perhaps the first this year where I felt that ‘you converted a single in two’. Didn’t feel that you hurriedly scribbled something to share with your audience.
do doubts to be read NO doubts
It is tragic when good fights good. However, it is fun when evil fights evil. An added bonus is all the dirty linen that gets washed in public. I predict that after all this fracas, Modi and Tharoor will both lose their jobs, which can only be a good thing. They have rubbed enough people the wrong way by their craze for publicity and inappropraite behaviour.
Also, Modi as all-powerful is only a media creation. It is clear that he is only there as long as he can please his BCCI bosses, particularly Pawar and Manohar. One evidence of that is IPL arbitrarily and unfairly moving Hyderabad’s matches to Pawar’s and Manohar’s fiefdoms.
If will also be interesting to see if the leakage of emails, presumably by Modi camp, will be investigated.
Prem: on the subject of greed…
This consistent beating of the ‘favourites’ by the ‘underdog’ (almost typed “underdong”; you still may live down your typo!) over the last few games smells very fishy to me. Since the IPL is not under the anti corruption bureau (?) what is to prevent betting / fixing from taking place? What will prevent it from going the way of wrestling, if it is not there already?
From what I hear, one fixed match could go a significant way towards buying a franchise. So, once one team yields to temptation, game theory suggest everybody will. Has it happened already?
I know I sound like a conspiration theorist but something is certainly not right in the state of cricket.
You are not the only one raising eyebrows over that. The league was heading for a stage, around the halfway mark, when you knew who was going to make the last four. Suddenly, bingo, a total shift in the nature of games, with underdogs winning almost as a rule, and creating multiple tied position scenarios across the board. Could be legit, could be a case of lower ranked teams gradually getting their act together — but the smell of fish is becoming a bit too much to ignore, just now.
Given that several teams in the IPL are being led by Indian (and international) players with impeccable credentials, it’s a bit hard to believe that this is fishy business. Only exception to the above is Shane Warne, but his team is performing way better than the sum of parts.
Even if we argue that individual players are involved, I am sure their captains are smart enough to figure out any hanky-panky.
SRT was part of the Indian team then during the fixing. Its individuals role that they should be fixed and not the team’s performance.
You might have to stick around a bit to a win, but youve been paid to play a headless chicken shot! Ive seen many such instances over the past 2-3 weeks!
I had put the same comment on cricinfo which refused to publish it. The games are just becoming predictably unpredictable and it is only made to increase the TRP of SET MAX. Even small totals like 138 and 111 are chased down only in the 19th or the 20th over. IPL has just disgraced the game.
Amit Varma had done a post on this. He argued that there is so little to choose between the teams that any team that does well in first half will be subject to a statistical phenomenon “regression to the mean”. The post was titled ‘It All Evens Out’. This is how it is happening but for the major difference an in form SRT brings to Mumbai.
However clean or antiseptic this explanation may sound I still agree with you. It is a fish market out there.
SafHat: Do you want us to repeat that comparison between statistics and bikinis? If “regression to mean” is what are we going to accept, will you or Amit Varma explain KKR’s performance in IPL-2 or Deccan Charger’s performance in IPL-1? Shouldn’t their performance have reverted to mean then? Just asking since I am not that mathematically or statistically endowed.
Neither am I statistically endowed. So don’t expect me to defend Amit. I was just sharing a contrary opinion.
I agree that whatever be the explanation everything about IPL is fishy. After this latest episode one news channel was calling it the Indian Benami League. Pretty apt.
Prem, have a look at this exchange between Shashank Manohar & LKM
“He (Manohar) added: “Till date, you have made public statements about a lot of issues which were not even discussed in the meetings of the governing council when it is the governing council which has the authority to take decisions with regard to each and every issue related to IPL.”
Modi’s reply was prompt. “I am happy to disclose all the facts at the next governing council meeting. As regard not raising it at the time of the tender – we didn’t have the foresight to go through the voluminous documents attached to verify each and every shareholder. As regard to many other things I have said on my Twitter account, they have actually not been any classified information. It’s factual and only something we have or would have put into the public domain.”
Link to the full article here http://timesofindia.indiatimes.com/iplarticleshow/5789958.cms
So, the IPL does not have the “foresight” to go through a process which will verify the authenticity of the shareholders during the selection process? I would have thought that this is a necessity rather than a matter of foresight – this matter would have come to light at least during the auction 2 years back in case someone stupidly overlooked it.
I didn’t know that the quantum of information precluded anyone from reviewing it if such information was absolutely vital for finalising an agreement. In any case I am sure the BCCI has an army of lawyers retained for such matters. Does LKM think we are naive?
Also, when has the IPL/BCCI disclosed the shareholding patterns of the franchises as Modi claims?
Yes, this affair does bring into question Tharoor’s level of involvement – but it is merely being blown out of proportion by the media and a public hungry for sensationalism. Fine, let us consider the worst case scenario and assume that Tharoor stands to benefit –
a) Is the money being diverted from the public exchequer?
b) Will the country or the man on the street be poorer because of Tharoor’s involvement?
The IPL is anyway a rich man’s club. If Mr. 15% Modi wants public support to leverage his behind the scenes bargaining power, he is not going to get it from me.
Precisely. Was just reading that ToI piece, thinking pretty much the same thoughts, and came here to throw it up on blog, only to find you’ve already done it.
Will piggyback on your hard work.
**
Yes, this affair does bring into question Tharoor’s level of involvement – but it is merely being blown out of proportion by the media and a public hungry for sensationalism. Fine, let us consider the worst case scenario and assume that Tharoor stands to benefit –
a) Is the money being diverted from the public exchequer?
***
That is a very dumb argument. The same argument could be made when someone pays a bribe to a minister/public official. Nothing gets diverted from the public exchequer in all such cases. However, the bribe is paid in expectation of a much larger benefit often at the expense of the public/exchequer.
Yup Kapalik. If Taroor is involved in this, you bet he is going to make some decisions as a minister subverting what his office is actually supposed to do.
But it is fun to watch a bull vs bear. Hope both gets hurt in the end.
vvyes: Going by your standards set in questions a) and b), almost every deal in India will look hunky-dory. Even telecom minister A Raja will use that as defense – he has not caused any diversion of funds from exchequer and aam aadmi is not poorer (although some folks are infinitely richer). But leave that aside. My 2 cents: 1) Shashi Tharoor is not all that different from your average neta contrary to what he and some parts of our media would like us to believe. Just because someone can speak smoothly and twitter doesn’t make him/her a honest-to-god Neta. 2) Everyone was asking how Sharad Pawar will find time to devote to his Agriculture ministry given he is so preoccupied with cricketing matters. Shouldn’t those same questions be asked of Tharoor?
Given the history of BCCI, I doubt if anybody can do anything to stop that man Modi. Also, even if somebody exposes him through “Modigate”, I doubt if the guy who takes over would have any credibility. Sorry for sounding cynical, but we have seen it from the days of Bindra, Dalmiya, A.C Muthiah, Lele just to name a few , that quite often when it comes to BCCI, the public cannot expect any accountability from anybody.
Trust there is much more smoke to come from “Smoke Signals” on this topic, and the fire would rage on…
Having said that, I must appreciate the endeavor and innovation you have shown (is it the first case of a Twitter based Tehelka of some sorts in India) in getting to issues that a lot of people in the newspapers and Television would overlook. Reading your blogs has been a pleasure, and it re affairs my strong belief that neutral blogosphere is far more credible and free than our mainstream media.
Cheers!
Vasu
Prem, I don’t know what the quid quo pro is here. It could be limited to helping them win the auction or more. As minister and MP, he could potentially help them with tax exemptions, get land at highly subsidized rates etc.
What is clear is that no business entity will give a $14 Million stake for free to someone for her alleged marketing expertise (as Congress mouthpiece NDTV has been claiming).
Not possible to help a particular franchise with tax exemptions. That ship has sailed — SRK tried it in season one and got shot down.
As for the Sunanda connection, I broadly agree with you that no one is going to give that kind of money for “marketing expertise”. Tell you what, though, from a business point of view, damned if I would pay $330 million for what is just a name — no team, no infrastructure, no fixed assets, nothing. Not justifying the stake offer, merely pointing out that where the money is concerned, nothing about the IPL makes business sense.
A proposal to levy 25% entertainment tax on IPL matches in Mumbai was turned down by the Maha cabinet. When queried on the exemption given, CM’s response was ‘there is no tax in the first place, so no question of any exemptions!!’
One should have expected a controversy like this when Kochi was selected as the franchisee. When was the last time any project linked to Kerala has not ended up in a controversy? It is interesting to note that Sunanda Pushkar works for Teecom, the Dubai based consortium that is fighting with Kerala Government in the ‘Smart City’ Project. Now we will have our comrades supporting Modi. Enemy’s enemy is friend syndrome.
Tharoor had taken a holier than thou attitude during his twitter scandal saying he is using the medium to ensure transperancy. Then why the secrecy now? Cannot judge Modi and an elected representative and a Central minister by the same yardstick. Tharoor is expected to be above reproach.
Any decent franchise offering or M&A has a process called ‘Due Diligence’ involved. But expecting an unprofessional BCCI or IPL to do DD is asking for the moon!!!
The points table nearing the end of 12th round is too good to be true. 1 qualified, 1 disqualified and 6 others vying for 3 semi final berth??? It is just not quite ok.
“You are not the only one raising eyebrows over that. The league was heading for a stage, around the halfway mark, when you knew who was going to make the last four. Suddenly, bingo, a total shift in the nature of games, with underdogs winning almost as a rule, and creating multiple tied position scenarios across the board. Could be legit, could be a case of lower ranked teams gradually getting their act together — but the smell of fish is becoming a bit too much to ignore, just now.”
If the results go in a certain way – which I feel they would- there could be a 6 way TIE for 3 semi final spots. Here’s my prediction of results leading to it.
http://bit.ly/bRw9Xa
NET RUN RATE would then decide the spots.
There are actually some combinations which would give KXIP a chance to get into the semi finals. So we cant say that KXIP is out of contention – one of the combinations I illustrated in my blog – http://ramagesh.blogspot.com/2010/04/of-permutations-and-combinations.html
Wow. The quality of comments on this thread is awesome. As the great Bobilli would have said, ‘there are reams of daylight that can transcend the path’ between the quality of comments here and on rediff. What gives?
I second Paras here. Prem has been an exceptional blogger and twitterer. Always interactive. Even when some the discussions have been nasty. Unlike some of the other folks who have won indiebloggies-or-undiebloggies awards.
While not prepared to comment on Rediff or anywhere else, what has helped is a no-nonsense policy towards trolling, I think. I have never blocked anyone for disagreement with views expressed on this blog — but invariably, at the first hint of name calling or any behavior likely to impact on frank discussion, I block. Over time, I guess the message gets across, so people know better than not to use this site for nonsense.
Prem and other commentators here, have in the process given us something really interesting to read further about.
This story is far more exciting to track than the stupid L’affaire Sania Shoaib. Is story mein romance hai, drama hai, fighting hai, action hai, drama hai, corruption hai, aur jaldi tragedy hone waala hai!
Cheers!
Vasu
I don’t know about the current scenario only time will tell.
What I can do tell and see that Modi is flying too high and too fast and there will be people who would be eager to clip his wings. It won’t help him if he acts for selfish reasons coz if the there is any truth in that and that comes out in the open, it will only land him in trouble.
I hear he has big plans for the IPL like taking it to America, etc. I think he is aiming too high in a short time and when people do that, then only land on their faces buried to the ground.
i think we still need to uncover a whole lots of things here.. first who really is sunanda pushkar.. ivnt seen Mr.ST accepting anywhere that he’s goin to marry her.. and i’ve seen some reports tht she is currently married.. someone shed some light on this.. second.. people who believe in an idealistic state where corruption does not exist..i think u need to take a deep breath n hold tht thought.
i personally think that corruption is a part of any democratic government..especially in countries like India where the state cannot guarantee the welfare of its employees..even if ST does have a stake with his ill gotten gains (which have never been proved/pointed out) its ultimately for the good of the state.. I completely agree that IPL is full of shit..its not a game.. its just money changing hands, more or less like gambling and an arena for marketing whizzes to go crazy.. third.. i’d like to modi come out with the shareholder details of all the other teams.. what happened to KYC procedures and AML laws.. wheres the RBI in all this.. Y isnt the RBI askin IPL if they’v followed AML and KYC procedures.. esp when monies of this scale are involved..
Reghu – A bit of details on Shashi & Sunanda can be found here: http://infoclickz.com/sunanda-pushkar-with-shashi-tharoor-photos-sunanda-pushkar-pictures/
Nothing will happen to anyone. LKM, all politician, bookies, BCCI members are involved. They will together resolve this. No one will be punished. Just more money shifting from hands to hands.
The News Media and Public will watch this Soap opera with great expectations. In the end it will be same as it was in the beginning.
@Kapilk, I don’t think Prem is intentionally skirting the issue of Tharoor’s involvement. Matter of fact is that nothing is going to happen to Shashi, maybe a private slap on the wrists
. I wrote about this on my blog post-
http://bondabee.wordpress.com/2010/04/13/modigate-redux/
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